Tofu is the food that Japanese people know and eat almost every day.

As the most of the Tofu shops are very small and managed by individuals, there was no need of TV commercials so far. But our client, Sagamiya, was different. It’s a large company which sells Tofu wholesale to large supermarkets all over the country and they had a problem, as the sales of Tofu decreases every autumn.

In order for as many Japanese people to remember Tofu in the autumn and eat it, “A TV commercial which shows Tofu as long as possible” was necessary.