Cannes Lions
PREACHER, Austin / SAINT ARCHER / 2019
Overview
Entries
Credits
Background
Saint Archer is a soulful, San Diego-based craft brewery founded by professional surfers and skateboarders. Saint Archer Gold is their newest creation and the first light craft lager with only 95 calories and 2.6 carbs that speaks to living a balanced and mindful life.
Execution
Saint Archer Gold inspired this visually driven piece that uses light as a connective tissue across the journeys of individuals and groups on their own respective paths. Throughout the film, we dip in and out of vignettes of different characters on their own like-minded pursuits. From a lone skater, to a neon artist, to surfers, to a pair of bar owners resurrecting an old jukebox; each scene is driven and urged forward by some manner of guiding light.