Cannes Lions

SAKY DENTAL FLOSS ROD

OGILVY SHANGHAI, Shanghai / WEIMEIZI PERSONAL CARE / 2014

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Overview

Entries

Credits

OVERVIEW

Description

Customers are not familiar with this product

We needed to let people know more about product features, such as its tough thread

Execution

We created the print including design illustration 3D & retouching to show our idea: tougher thread for stubborn food just like a pig & bull

Outcome

Sales volume increased 750%

Similar Campaigns

7 items

SAKY DENTAL FLOSS ROD

OGILVY & MATHER ADVERTISING, Shanghai

SAKY DENTAL FLOSS ROD

2014, WEIMEIZI PERSONAL CARE

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