Cannes Lions
OGILVY SHANGHAI, Shanghai / WEIMEIZI PERSONAL CARE / 2014
Overview
Entries
Credits
Description
Customers are not familiar with this product
We needed to let people know more about product features, such as its tough thread
Execution
We created the print including design illustration 3D & retouching to show our idea: tougher thread for stubborn food just like a pig & bull
Outcome
Sales volume increased 750%
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7 items