Cannes Lions

SALVATION ARMY APPEAL

LEO BURNETT SOUTH AFRICA, Johannesburg / SALVATION ARMY / 2007

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Overview

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Credits

OVERVIEW

Execution

Rubbish bags are associated with throwing things away. We used them to highlight the fact that the Salvation Army would accept any old clothes that people would ordinarily throw away. Consumers could take the bags off the walls and go home with them, fill them with old clothes and then deposit them at their nearest Salvation Army office. Instructions and a phone number were placed on the bag.

Outcome

Many rubbish bags were returned to Salvation Army offices filled with clothes. These clothes were used to cloth the homeless during the winter months.

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