With every beer they ordered, the Crashtenders also gave them a coaster with a shocking sign to create awareness: If you don’t want to end up like the waiter, don’t drink and drive.

• The Crashtenders rapidly spread across social networks.

• The Saturday night #crashtenders was trending topic.

• The government of the city of Buenos Aires decided to copy the model in over 100 bars.

• This raised awarness in young people, 911 calls dropped 23%. And 23% are many lives.