Spikes Asia
DENTSU INC., Tokyo / NEC CORPORATION / 2018
Overview
Entries
Credits
Background
In order to appeal NEC 's biometric technology which has not been widely known yet, it required an image with impact.
Description
This is a movie with impact and uniqueness to appeal NEC's biometric authentication technology. Comparing the real face of the model with the face mask created by Hollywood's special makeup artist. From the many masks, NEC's biometric authentication technology can find the real face of the model instantaneously.
Execution
We’ve started this campaign from the end of March 2018 and thinking about the 1 year campaign mainly for Japanese market. We have web movie, OOH, TVCF, print ads, posters and so on.
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