To promote Samsung's mobile phone, dubbed the 'UFO' for its futuristic design and super fast 7.2 mpbs HSDPA download speed, a viral video was made and distributed online to complement the TV commercial. A witty reference to the blockbuster movie 'Transformers', the video shows an unidentified flying saucer landing onto a desk, reassembling its parts to transform into Samsung's UFO phone. The visual effects deliver the sleek, silver exterior and functionality of the UFO, as well as providing an enjoyable experience for the user.