Cannes Lions
MILLA ARIWAN, Seoul / SAMSUNG / 2013
Overview
Entries
Credits
Description
Unique design
Leading and distinguishing by showing a unique design that overpowers tedious other websites.
Independent and convergence
To display distinctive designs for that include piles of men fashion, women fashion, sports wear, casual wear and retail shops under the name of Cheil Industries.
Combine of trendy and tradition
Cheil Industries provides the way of a company business and new contents such as SNS simultaneously.
Live archive
All the contents are building up to be abundant unless vanished.
Design for contents
Contents have to be independent from anything.
New Tech
Applying a new tablet PC and a new mobile platform.
Execution
NEWS -> ARCHIVE -> LIVE HISTORY
We conceived this website, having numerous news of their each brand.
The news shows current status of old brands, representing a collection of news is what current Cheil Industries is about.
Instead of using a tab button to direct the users to the “News” page we have started making a timeline of the news feed on the homepage.
As we have predicted, the exposure to all brands has not lost the identity of Cheil Industries.
Due to the collection of small brand news talking about current issues is the survival history of Cheil Industries.
Outcome
If you look it being a business website it has a predictable story and design.
For example, Season Champaign Advertisement’s main page mostly is occupied with visuals. Can we say that changing the main page’s image every six months is new?
However, starting from the first page you can feel the vividness. As if the confidence of people of Cheil Industries’s lifestyle to small daily activity is drawn to the timeline. We are trying to achieve daily the season renewal of the industry’s tradition.
Also, every month hundreds of Cheil Industries users will share the websites content through SNS.
Similar Campaigns
12 items