-Holistic launching campaign to block iphone and other touchscreen competitors-Usage of sensorial (tactile) marketing media (OOH + POS + Viral marketing US$ 50K for 3 E-mails)-Usage of sensorial (tactile) marketing media (OOH + POS + Viral marketing US$ 50K for 3 E-mails)

- Introduce Samsung full touchscreen concept to Argentinean market, positioning Samsung line up on this category-The campaign was successful in achieving the introduction of the Touch screen Samsung F480 and positioning it in the category. This reflected in the business results: sales went up 39%.-39% of increase in sellout (Nov over Oct 08)-90K website visits in one month -Estimate on total # of visits during 2 months campaign: 750K after 3M emailing- 50Kusd)-38% increase of SEASA CRM database-Ad equivalence 2.5 times bigger than investment