Cannes Lions
CHEIL WORLDWIDE, Seoul / SAMSUNG / 2013
Overview
Entries
Credits
Execution
Galaxy Note 10.1 provides a canvas for children to enhance their creativity at any time and location, without a crayon or sketchbook. Galaxy Note 10.1 conducted a drawing contest for such children
Outcome
: As a result of the Galaxy Note 10.1 Children’s Drawing Contest, Galaxy Note 10.1 came to be
viewed as a creative device and not just a tool for children’s games and consuming contents.
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