With the DAY BY DAY Campaign, we strategically aired day-specific content on its corresponding day of the week and this allowed the brand to connect with the consumers’ daily lives at a deeper level.

Monday’s episode portrayed listening to music on Galaxy phone to overcome Monday Blues; Tuesday’s episode showed overcoming hard day by taking selfies; Wednesday’s episode showed a person rewarding himself with a gift. Thursday’s episode was about eating, while Friday’s episode was about the Friday night out. Saturday’s episode featured a couple on a date, whereas Sunday depicted people dreading the upcoming Monday.

A week after all the daily contents were aired, the video clips accumulated over 710,000 hits on online platform. While many of Korea’s major newspapers wrote articles on the campaign, the campaign itself garnered a great deal of attention on Social Media.

Also, we named the external battery pack “BF: Battery Friends,” and utilized it on the campaign which became a coined term amongst the nation-wide consumer base.

Through the DAY BY DAY Campaign, we were able to raise brand awareness. Also, with an innovative approach of customized contents per day, we provided relatable user experience to our consumers.