We are living in a world of fast evolving technology and various smart devices, then we started to asking questions to ourselves ‘Who is the smart technology for?’ Visually impaired children used Galaxy S4zoom to prove that it is possible to overcome a disability and we wanted to let people know that there are no differences between the blind and us.

Visually impaired children uploaded their photos taken during the journey on SNS and we wanted to let children communicate with the public in real time. We have looked for media for easier and broader understandings of our message. At first Korean public broadcasting ‘KBS’ scheduled and telecasted brand campaign for the first time ever, and along with the publishing company ‘Samtoh’, which has character of public benefit, published a book ‘Insight’ containing photos and communication contents on SNS. The ‘Insight' book lead to broader propagation for the public.

The documentary program was rebroadcasted due to fervent responses and the book ‘Insight' was picked as a best-seller. All the profits from book sales were donated to schools for the blind. Samsung Electronics which brand values are number one in Korea helped a neglected class of people to become open to new possibilities with smart devices through this campaign. Samsung Electronics will continue the Insight campaign to encourage the public’s participation and attract attention.