Cannes Lions
inmD, Seoul / SAMSUNG / 2013
Overview
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Description
The new ‘Samsung NX Learn & Explore’ application is an experience-oriented catalog App which lets you experience everything they see and feel with its unique NX value. From the latest product information on the Samsung NX Cameras, NX Lenses to beautiful sample photos, videos and more.
The ‘Samsung NX Learn & Explore’ application provides informative contents of main features as well as differentiated user experience-based contents such as sample images and video clips taken with NX System (Camera/Lens/Accessories), NX Combination feature which lets the users virtually combine different NX series cameras and lenses in various combination, NX Lens Finder feature which recommends the most suitable lens depending on the subject of your photography.
The users can also find out more about the Samsung Camera's social media channels by accessing icons on the Fan Pages category.
It was designed to help the understanding of NX System for real users and future-consumers.
The ‘Samsung NX Learn & Explore’ is a Hybrid app developed using HTML5, supporting both Android and iOS in a form of cross platform. 'NX System Learn & Explore’ app can be used in Tablet PC like Galaxy Tab and iPad and in a wide range of mobile environments such as smart phones with multiple resolutions. In particular, despite the fact that the web-application was developed using HTML5, it was developed focusing on performance and stability such as the smooth animation effects and fast speed of the menu.
In addition, the ease and simplicity of information updates on new product information and news feeds enables greater operating efficiencies for continuous management and maintenance of the app.
The impressive design with dramatic layout was completed by using stunning photos taken with the NX camera boldly on the main menu. The app users can directly see and feel the excellent shooting performance of the NX camera.
And it emphasizes the excellence of NX System’s product design to users by using the actual product image as button image.
Furthermore, it was designed to deliver information easily and intuitively to users even in small screen size by utilizing a variety of visual content beyond text.
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