Cannes Lions

SAMURAI 7 TV SERIES

COG1, San Francisco / INDEPENDENT FILM CHANNEL / 2007

Awards:

1 Shortlisted Cannes Lions
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Description

Finally, a game that rewards you for wasting time AND killing kittens.What could be more enticing to 18-25 year old males? SamuraiKittens was designed to increase awareness for the series Samurai7. We challenged users to see who could waste the most time playing the game. The game had no "score", but rather for every second you played the game, you wasted one second of your life.

3MM visits in 1.5 months. 65,339 people submitted their high scores. Avg. gameplay was 19 minutes. The top high scorer logged over 19 hours. Top 1000 scores logged over 1 hour of gameplay each.

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