Cannes Lions
COG1, San Francisco / INDEPENDENT FILM CHANNEL / 2007
Awards:
Overview
Entries
Credits
Description
Finally, a game that rewards you for wasting time AND killing kittens.What could be more enticing to 18-25 year old males? SamuraiKittens was designed to increase awareness for the series Samurai7. We challenged users to see who could waste the most time playing the game. The game had no "score", but rather for every second you played the game, you wasted one second of your life.
3MM visits in 1.5 months. 65,339 people submitted their high scores. Avg. gameplay was 19 minutes. The top high scorer logged over 19 hours. Top 1000 scores logged over 1 hour of gameplay each.
Similar Campaigns
8 items