Cannes Lions

SAN MIGUEL CITY

DOUBLEYOU, Barcelona / SAN MIGUEL FABRICAS DE CERVEZA Y MALTA / 2003

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

San Miguel City is a new concept in interactive experience, combining characteristics both from community webs and role playing games. People can choose their own character, who has his own past and levels that can evolve through his life on the city. With these avatars, users can relate to each other in real time in order to accomplish secondary missions under a global plot common to all citizens.San Miguel City's film language includes different shots, transitions, framing, sequences and a specific soundtrack. There have been necessary more than 15 filming hours for the characters and locations.

Similar Campaigns

7 items

3M Noise Cancelendar

KOLLE REBBE, Hamburg

3M Noise Cancelendar

2016, 3M

(opens in a new tab)