We took advantage of a simple but effective aperture to the prelude of getting casual sex. Connecting the specific moment when a man is going to pee with the sexual motivation given by the female sensual voice of the poster case and the eyes of the woman in the poster.

Duo has been the only brand in the country to implement audio in this media.This campaign spent only a 5% of the year's total investment but the results were bigger. Brand awareness increased by 10% and top of mind by 36%.