The idea came together through the collaboration of the director and artist. Their vision was discussed and talked through in great detail. In the bidding/treatment phase, the process and discussion was kept exclusively between the two of them and their close creative confidants. The idea was to be set in a house in the woods and show both Beyonce and Jay-Z coming together and sharing an intimate moment.

There were only two weeks of prep to build a set of this magnitude while also bringing together all the other significant aspects of the production. Music videos don’t normally contain such a vast production, but this project was executed in a timely manner. As with any production, there were hiccups along the way, but the crew time and time again moved ahead and got the job done.

The final product turned out immaculately. The final film looked like it was shot on location and caused airwaves across social media and all media landscapes. This visual album also started a trend of multiple other artists taking on a short film release with their albums to gain positive press.