What is the best way of doing ads for a sliced sausage? Of course by slicing all ads. By doing so, the ads were able to move and flutter in the wind on the streets. The ads could come to life, which we saw as a huge advantage in terms of getting peoples’ attention. So the idea was very simple – show the well-known sausage and slice the whole thing. Every single unit in the campaign was sliced.

The sales for the ready-sliced sausage was 140% higher than estimated. In addition, the “sliced” campaign became the talk of the town. The ads that fluttered in the wind were frequently mentioned in press articles and on radio-shows. The old brand got a fresh boost.