In 2022, SangSom leading Thai rum brand and the parent company made strong commitment to sustainability. One of their core goals by 2025 is to retrieve 100% of glass sold in Thailand for reuse and recycling purposes.

How can we turn sustainability spirit into an experience that is friendly to consumers and the environment...without creating new waste?

SangSom...The Reuse-Before-Reuse Bar

Give a new life to 11,000 used SangSom bottles

The Reuse-Before-Reuse Bar

The iconic bar builded by REUSES 11,000 SangSom bottles

BEFORE REUSING them back on shelf as SangSom Rum.

The entire construction is PLASTIC FREE.

And all of the bottles will be REUSED for many more parties to come.

The Iconic Moon pavilion :

Designed to resemble the ‘Full Moon’, the meaning of SangSom

Vacuum Squid Wall :

A special design technique that holds every single bottle without cracking,

making it 100% reusable

Reassemble structure:

A modular that was designed to be movable across Thailand.

Refill backdrop

The wall designed to stock rum bottles, after serving,

the empty bottles doubling as illumination.

The spirit of Thai rum isn’t just about reuse. But, also, expanding opportunities, and giving old things a new purpose.

- This eye-stopping pavilion became one of the hottest landmarks of Wonderfruit 2022, the largest sustainability culture and music festival in Thailand.

- Gained FREE PR worth 12.7 million baht.

- 11.5 million brand visibility on social media.

- 86% increase in engagement with the brand and sustainability.

- The bar was mentioned by the interiors industry as “The finest example of disruption of Circular Material”.