Cannes Lions
HARDERBETTERFASTERSTRONGER, Brussels / EDDY MERCKX CYCLES / 2015
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We project live historic Eddy Merckx images of his epic Milan-San Remo races in the beautiful scenery of Milan. It looks like the cyclist on an Eddy Merckx San Remo '76 racebike is riding with the Eddy Merckx of the early days. The mix of old Eddy Merckx images with contemporary pictures brings the young Eddy Merckx back to life.
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