Cannes Lions
MEDIAPLUS, Munchen / SANYO / 2010
Overview
Entries
Credits
Execution
One of the main functions of security cameras ist preventing criminals from steeling: e.g. paintings out of a museum or gallery. Online, steeling pictures from websites happens more than a million times a day. This connection lead to our idea: an online game, that makes it difficult for people to simply grab pictures from a website. The game: we placed a banner on a popular german publisher’s site in the category “pics of the day“. If somebody now tries to drag a picture from that site, our banner expands and the game begins. A thief steels a picture in a museum and you have to lead him to the exit by avoiding the Santec security cameras. As you pass the cameras, the different models are named and shown as product information. If you make it, you can save the picture on your desktop. If not, you have to try again.
Outcome
As the game was launched in the mid of april, we don’t have any relevant numbers yet.
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