Cannes Lions
DDB BRASIL, Sao Paulo / MASP - MUSEUM OF ART OF SAO PAULO / 2005
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MASP (São Paulo Art Museum) has one of the biggest art collections in Brazil, comparable to the big museums of Europe. Brazilians, however, don’t go there much. So, to awaken their interest, the campaign uses interactive videos that compare life with and without art in our agitated everyday situations.
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