Chase Sapphire and the Travel Channel joined forces for a full year-long, multifaceted partnership: Began by weaving the iconic Chase octagon within Travel Channel’s new branding campaign, 'Catch It'. Travel Channel created a custom version of their new branding spot that incorporates Chase Sapphire 'graphic treatment' throughout the spot (which mirrors the new TV campaign and the unique card art) and ends with a Sapphire-centric closing.

Integrated with key talent: Andrew Zimmern’s Bizarre World, Anthony Bourdain, Samantha Brown, Dhani Jones.

Chase Sapphire has strong visibility throughout the Travel Channel website/VOD platforms.Launch party at the 'Top of the Rock' where select Cardmembers were invited to join the celebration and mix and mingle with the network’s biggest personalities.Travel Channel was able to offer up their assets to help bring Chase Sapphire rewards to life, in the area of the Travel Channel Academy. Exclusive sponsor of the Samantha Brown Sweepstakes.

Results/ROI While the programme has just recently launched the immediate results have been astounding:• Travel Channel related press releases delivered 72MM+ earned media impressions for Chase Sapphire. • Additional metrics will be CTRs from online exposure, traffic to Chase Sapphire web page and other online engagement factors- Initial indication that CTR on Homepage Roadblock delivered 0.34% CTR vs. financial service benchmark of 0.06%• Add Samantha Brown participation rates• Add IAG engagement scores