Saqr’s Eclipse is sponsored by Abdul Lateef Jameel Motors - Toyota. The fiction thriller drama podcast includes product placements featuring characters riding FJ Cruisers and Landcruisers.

This suspenseful podcast signals a new frontier for brands as no other regional brand has been creatively integrated into a cinematic audio production like this before. This show strategically takes place in Saudi Arabia, the largest podcast listening country in the Arab region and the brand’s target audience.

The Arabic series follows Faisal Saqr, a famous Saudi travel influencer, as he sets off on a journey to witness a once-in-a-lifetime solar eclipse in Rob’ El Khali (The Empty Quarter). But he must confront his buried past if he wants to make it out alive.