This radio spot aired in the thick of election season in the Philippines. Where electoral candidates would spend as much as $50 million on media placements for their political ads - often persistently played back-to-back on air, causing headaches to listeners. It's a fitting time to remind voters to take Saridon, a pill for a headache-free election day.

During election season in the Philippines, voters are subjected to political media clutter, including loud jingles from campaign vehicles. Saridon, a pill that stops headaches, came out with The Anti-Headache Election Van -- playing relaxing spa and lounge-inspired tunes on the road. Reminding voters to have clear heads and free themselves of headaches, especially on election day.