Cannes Lions
BBDO GUERRERO, Makati City / BAYER / 2012
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Description
Saridon is a pill for persistent headaches. The TV spot shows a laundrywoman's headache coming to life in the form of a "headache double" and attacking her nonstop, while she's working nonstop. The headache is usually aggravated by our market's already tough working conditions, therefore the need for a more powerful remedy.
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