Cannes Lions

SAS AIRLINES

PAPERJAM, Helsinki / SAS / 2003

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Overview

Entries

Credits

OVERVIEW

Description

The objective was to sell (very) cheap air fares without banalising the SAS brand. We aimed for a simple and sophisticated execution that acknowledges consumers ability to think.

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12 items

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Paradise Found

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Travelers think big

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FOOTBALL TEAM

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99 € FARE

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AIRLINE COMPANY

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GERMAN RAIL

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MUSEUM

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AIRLINE COMPANY

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THE HOUSE OF MING

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CHILEAN TOURISM

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