Cannes Lions

SATELLITE BROADCAST

DENTSU, Tokyo / SKY PERFECTV! / 2004

Awards:

2 Silver Cannes Lions
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Description

SKYPerfecTV!, the number one satellite broadcaster in Japan to which more than 3.5 million households are connected. People who didn't have any concrete motivation/to enrol with SKYPerfecTV! were our target. Trying to persuade them by unusual ways, we introduced a collection of various types of comedy groups explaining the powerful contents of SKYPerfecTV! with only the use of body language, gesture, and hand signal delivery. As an achievement, more than 100,000 targeted people visited the website within only a month. 80% of them showed their interests in joining, and 30% went to stores to get the tuner.

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