Bar Harbor is a town on Mount Desert Island in Hancock County, Maine. It’s also a town where our instructor is no longer welcome on account of some poor life choices. But his loss is the students gain as they get to practice their Boston.

This series of videos was the gateway into a digitally integrated campaign and was used to set the stage for prolonged audience engagement the client was looking for. Leveraging these extended format videos as YouTube pre-roll and promoted Facebook posts, the three videos have over 2 million views and are apart of a 22 video campaign with over 9 years and 300 days of video engagement. There was an increased brand awareness that led to participation with the overall objective through 75 million organic social impressions.