Brief: Reassure mums of the brand’s quality credentials by communicating that Wall’s only use the two finest cuts of pork for their sausages.Solution: Dramatise the fact that Wall’s only select the two finest cuts of pork for their sausages by presenting Wall’s as the expert selector of the two best bits from everyday life and popular culture.

Ad synopsis: In this execution we see the two best bits of space travel; viewing planet earth from outer space and seeing your pee float in zero gravity.