Cannes Lions

SAVE A LIFE

JWT, Sydney / HERO / 2014

Case Film

Overview

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Credits

Overview

Description

Hero is a condom brand with a difference. Not only is their design and packaging thinking outside the typical condom box, so is their business proposition. For every condom you buy here in Australia, a condom will be given out in an African country, Botswana currently, helping to stop the spread of sexually transmitted infections which can be so easily prevented.

Making you a Hero, just for buying the product.

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