Cannes Lions
JWT, Sydney / HERO / 2014
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Hero is a condom brand with a difference. Not only is their design and packaging thinking outside the typical condom box, so is their business proposition. For every condom you buy here in Australia, a condom will be given out in an African country, Botswana currently, helping to stop the spread of sexually transmitted infections which can be so easily prevented.
Making you a Hero, just for buying the product.
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