Cannes Lions
BLINK PRODUCTIONS, London / ST JOHNS AMBULANCE / 2014
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If you think knowing basic first aid is someone else’s responsibility, think again. In this truly arresting and unforgettable piece for St John’s Ambulance, we plunge you into one of the worst situations imaginable.
Using his remarkable visual style alongside heart-rending performances and stunning sound design, Itl takes the audience through it all: the scream, the panic and the heart-stopping helplessness of not knowing what to do. This is a piece that will stay with you, leaving no option but to learn the simple first-aid formula that could be the difference between saving the boy, and the unthinkable.
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