Cannes Lions

SAVE THE CAUSES

FCB WORLDWIDE, Mexico City / FUNDACION HEEL / 2015

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Online Video
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Overview

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OVERVIEW

Description

One reporter is speculating about the most important annoucement of a pharmaceutical company, a discover that will change medicine as we know it. One of the most important causes of the world at last is solved. The conference starts, the entire world is waiting and suddenly... you won´t believe what happen next.

Execution

We are creating a video with the intention of calling the public's attention back to climate change -- and, ultimately, to find real, workable solutions for this global problem. Beyond being practical, these solutions must be beautifully illustrated, so that they may be shared on social media.

Outcome

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