The CHANGE THE WAY YOU THINK ABOUT FOOD viral video follows the journey of a strawberry from farm to fridge and beyond. The film opens with the strawberry ripening under the sun. It’s picked from the farm, packed at a factory, (it even falls in love!) and is shipped to the grocery store. From there it’s bought and taken home by an eager mom and daughter, only to be left to rot in the back of their fridge. Ultimately, the hero gets thrown away — moldy, unused, and completely wasted — into the garbage can.