The ‘Like Getting Your Money’s Worth’ campaign promotes McDonald’s range of classic favourites featured on the Saver Menu. The campaign plays off the iconic McDonald’s Saver Menu offered at affordable prices, suggesting that it appeals to all those who really enjoy getting their money’s worth.

We needed a male lead that could play a self-satisfied husband, in his own world, perfectly content with his unusual methods of getting his money’s worth. And, a female lead that could play a suffering wife who was exhausted by her husband’s antics.

We searched beyond the normal, conventional, London advertising casting studios which specialises in feature films. After several call backs we found two people who had more of an alternative look, and could deliver a believable and real performance.

As soon as we put the two characters together, they were able to tell the story without any dialogue.

The way they understood each other’s feelings, you were instantly drawn in to their uncomfortable and awkward relationship. Their faces said it all and communicated the idea instantly. You understood and enjoyed what the man was doing but at the same time empathised with the woman.

With subtle expressions, and underplayed performances, they elevated the tension in the small confines of the car, and this increased the comedy too.