'Your money, safe in Interbank'; that was the concept. From that point, the objective was to show how safe your money can be in our bank, so we installed fish tanks with money inside them. Apparently, it was easy to take the money out, but people didn't know something; we also put the most fierce fish in the amazon inside: piranhas; a kind of fish that can eat a man's hand in only seconds.

Hundreds witnessed the activation.

The media published many articles about the event.Interbank's reliability rating went up from 24% to 36%, putting us in second place amongst all banks in Perú.