In Germany many advertising columns close to subway stations have built-in ventilation pipes on the roof. We turned these columns into miniature houses, making the ventilation pipes look like smoking chimneys, adding a wonderfully realistic touch to the house. “A bit narrow? Our property service helps.”

Just two weeks after the beginning of the promotion and other accompanying campaign activities, enquiries about the Sparkasse property service shot up by 220%. In the quarter following the campaign, 130% more enquiries were received than in the corresponding quarter of the previous year.