Exam admission slip, job application, passport, driver's license... we all want to make sure picking up good ID photo for those important documents.

Sat in from of camera, you would listen to photographer's advice such as "lower your chin" or "put a smile on your face". However, when it actually comes out, you look double chinned because you lowered it too much. Your smile looks stiff because you were too much concerned about lifting up the corners of your mouth.

KITAMURA offers the service to those who never got satisfied with their ID photos. This TV ad is to promote their "retake your ID photos as much as you like" offer, which is free of charge.