Cannes Lions
MULLENLOWE SINGAPORE, Singapore / UNILEVER / 2016
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The target market is english speaking, upper LSM 18 to 25 year olds – so we used humour, tonality and pop culture references relevant to this segment.
Since they depict single people nervously picking up someone of the opposite sex unsuccessfully – we decided quirky humour would be most appropriate.
We draw particular inspiration from comedic sitcoms that the target market typically watch.
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