If you struggle saying “I love you”, say it with Sky. How? By using our very own content: thousands of hours of dialogue from our most romantic movies. Type your message, get some suggestions for more creative messages, and then create a supercut-film. This clip delivers your exact personal message with film snippets that have matching lines of dialogue. Send this clip to your sweetheart on Valentine’s Day and enjoy the reaction.

By encouraging people to “Say It With Sky” we turned the day of love, into big love for Sky.

We had to translate a person’s individual message into the exact same lines of film dialogue and edit it into a unique film-clip. Sounds easy? It wasn’t. We developed a special AI semantic tool. With a speech-to-text feature it listened to all of the romantic movies on Sky and this way extracted all their dialogue and turned it into text.

On the “Say It With Sky” website the user could write their love message. The entered text would serve as a search request. The AI tool identified in real-time the best scenes based on length and audibility and even made suggestions for more creative messages. It then edited the scenes into a clip that delivered exactly the entered message. Branded love messages. directly shareable with your sweetheart.

On the microsite, people were directly prompted to subscribe to Sky in order to watch the used romantic movies in full length.

The campaign overall curated more than 125,000 personalised love messages from 845 romantic movies on Sky – and even led to a marriage proposal.

Many message clips went viral on social media and the campaign was picked up by traditional media, as well. On the back of this, subscriptions to Sky increased by 156%.

So you could say that we turned the day of love into big love for Sky.