There are millions of unwanted cats and dogs roaming the streets of China. The discarded pets of newly wealthy urban Chinese who grew bored with their playthings.

Build awareness for the Life Yoyo Animal Rescue and encourage donation and adoption.

We created an arcade style claw crane game that had distressed pet toys inside with QR codes attached to them.

The QR codes led people to the Life Yoyo Animal Rescue website where people had the option of making a further donation, or even applying to adopt a dog or cat.

After learning about the plight of the actual animal, rescuers had the option of making a further donation, or even applying to adopt the dogs or cats.