Cannes Lions
PUBLICIS COMUNICACIÓN ESPAÑA, Madrid / RENAULT / 2010
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It is night time; a couple is walking towards their Renault Scenic X Mod, which is parked with the boy's friends inside it. The girl stops beside a baby clothes shop and says to her partner: Do you know what I would like?... Whilst he looks at the cots, newborn baby clothes, the bibs, etc., the boy imagines what his girlfriend is going to say to him. Apparently the time to have a baby has come and he is not the happiest of people. "I would like some shoes like the ones the salesgirl is wearing". He breathes a sigh of relief. Then we see him driving his Scenic X Mod along with his friends and his girlfriend; he smiles as if to say "I've managed to get out of it this time". Finally a sign appears saying: "The family can wait". New Renault Scenic X Mod".
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