Cannes Lions
CHOOJAI AND FRIENDS, Bangkok / SCG / 2022
Overview
Entries
Credits
Execution
We intend to work to become a human art like a human installation more than an advertisement.
Intended for audiences to feel that they were watching the show from tens of thousands of people without feeling that it was being used techniques for filming advertisements to help.
We use the method of shooting to make it same as still photography.
By focusing on creating beautiful compositions and focus on the reality that happens in each action to show that humans are poisonous that destroy nature.
Cast actions that are intended to have errors and inadequacy of performances to feel that this actually happened without technique.
Location is important for this show. It was chosen for promote a more audience emotional state. The meaning of the picture is straightforward to make it feel like it's big and it's impact when you put people in.
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