On the iPad, when 'flicking through' the pages of the magazine, the reader comes across a blank page, with texture only and no information. When he or she tries to go to the next page, a trail of coloured ink is 'painted' on this background, registering the movement the reader made with their finger. After 3 attempts to change the page, leaving 3 different colour trails, the concept and the Panamericana School of Art and Design logo appear: 'You already have talent. It just needs developing.'