Cannes Lions

SCI FI CHANNEL

BETC EURO RSCG, Paris / NBC / 2008

Awards:

1 Bronze Cannes Lions
Film
Film

Overview

Entries

Credits

Overview

Description

In January the science-fiction channel Sci Fi launched a humanitarian mission to find 10 extraterrestrial children abandoned all over France.Until February 8th, only nine of them had been found. Which meant that there was still one alien missing.On 14 February, the 'Adopt Sci Fi' site unveiled a film, showing the tragic abandoning on Earth of the last alien child named Sci Fi. Housed in an orphanage, Sci Fi is shunned by the other human orphans. Appealing to the collective emotion of society, the film sends out a distress call:Open your heart to science fiction, ADOPT Sci Fi

Execution

To find the location of the alien children, hints were released on www.findscifi.fr, the Cauet Fun Radio show, the press, ambient posters and on TV.Once the 9 aliens had been found, hints to find the 10th child then appeared on www.findscifi.fr. These clues eventually led searchers to a new website: www.adoptscifi.fr, where the “Adopt Sci Fi” film was unveiled. The film was also screened on TV and in cinemas.The site also allows you to take care of Sci Fi, play and learn about him in his personal diary. Sci Fi also has its own personalised file on Facebook.

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