13th Street/ Sci-Fi is the cable TV channel that specialises in horror and mystery movies. The client asked us for a greeting to send to journalists, suppliers and friends that would capture the tone of the channel: horror, mystery and a dry sense of humour.

We came up with this idea, to make it truly interactive, so that the person who received the message had to take part actively, making them into a murderer of...angels.(Please see video).

This campaign was just to wish people a Happy Christmas. It is worth mentioning that it created a huge effect and that the client was very happy with our work. The market results or audience increase are intangible, in this case.