Cannes Lions
TRIS3CT, Chicago / KIMBERLEY CLARK / 2011
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When toilet paper runs out, most people don't think twice about throwing away the leftover cardboard tube. After all, one little tube ending up in the garbage isn't a big deal. How could it be? It's so small. But each year, they add up to create an enormous amount of trash. So we decided to give life to these little tubes, not only to dramatize just how much waste they create each year, but also to show just how easy it is to prevent this waste from accumulating in the first place. Free the tubes.
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