Targeted at mothers with young children, the banner aims to communicate physical growth as one aspect of a child’s healthy development. It is important to note that there is intense competition in the healthcare category with large multinational pharmaceutical companies offering vitamins to encourage a child’s physical growth. As such highly original and impactful communication plays a big part in differentiating a brand and creating awareness for it. The banner demonstrates in a tongue in cheek manner how kids can grow taller with Scotts Emulsion.