A short story of a boy and a girl. They don´t know each other, but they are connected in a very particular way. Both stories are told using anagrams, words made of the same letters, showing that there´s actually magic in these words.

The creative execution is relevant to the product because it builds on the emotional connection people have with the game as a family game, the use of important letters that remind them of home and the ability to easily have that letter with them, no matter where they are.

We got the word out using Spanish influencers (bloggers y youtubers) who live abroad who then shared it with their followers and drove them to the site where they could order it for free. There are already more than 500 million Spanish speakers worldwide, so we created the Ñ app for use with a simple WiFi connection on every computer.

The initial response was overwhelming with ectastic comments and high volume sharing in the first few days of the launch. Spontaeous Interaction on social media with people openly expressing their love for the Ñ. The app rose to the top 10 position in its category, and so many Spanish speakers felt closer home.