Saving Words. An initiative to repair the broken signs in the cities and return them to their original beauty.

We found dozens of damaged signs and got in touch with their owners in order to restore them. Our only condition? That the missing letters would be replaced by Scrabble letters.

In the end, the owners were grateful for the renovation of their signs and were able to surprise passers-by, who immediately recognised our letters.

We took a real problem that was in front of everyone’s eyes and turn it around in a unique way only Scrabble could. We surprised people but most importantly, we reinforced our position as the word game’s authority. It was a great way to put the Scrabble brand above any other imitation or game app out there and remember people that when it comes to words and fun, Scrabble is the game.

Because of the success of this action, we will go a step further.

We will take the Project to Facebook with a game where our fans can help to repair more broken street signs around Spain. And the game is simple. If you see a Word with missing letters, take a photo of it and upload it to our Facebook page.

We will give points for each Word uploaded, and once a month, the fan with the most points will win a deluxe edition of Scrabble, and the broken signs with the most likes will be repaired.

And little by little, us and our fans will make words in the cities look beautiful again.

Because words are beautiful.